Telling Your Customer’s Story – Don’t Be Luke Skywalker

Be Obi-Wan Kenobi, not Luke Skywalker

As a company or a product, our story doesn’t really matter to our customers.  The customer does not care who our founders are or why they created the company.

The customer wants to feel like their story is important.  Listen to your customer, make them feel like Luke Skywalker.

Jimmy Fritz the CEO of KennedyBlue.com

At the Sioux Falls Innovation Expo

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Author: Jay Fisher

I'm a product guy focused on building great consumer experiences. Gathering quick feedback and building internal consensus by iteratively improving on minimally viable products. My background is in consumer products and finance, I greatly enjoy tackling the challenges involved in financial services and technical product management I love making new professional acquaintances. Reach out (public@jayfisher.info) if you want to talk technology, business, product management, or agile.

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