Be Obi-Wan Kenobi, not Luke Skywalker
As a company or a product, our story doesn’t really matter to our customers. The customer does not care who our founders are or why they created the company.
The customer wants to feel like their story is important. Listen to your customer, make them feel like Luke Skywalker.
–Jimmy Fritz the CEO of KennedyBlue.com
At the Sioux Falls Innovation Expo
This is a great article on how to be a patient change agent:
- People don’t like hearing that entrenched problems are “totally fixable” (none of us do — not just those “other” people).
- To you, the fix is “common sense”, but to outsiders it may be counterintuitive.
- By definition, a problem that remains entrenched is not “totally fixable” (without a change in context, actors, intent, etc.) On paper it may be fixable. In context, it is not.
At a minimum, ask someone:
Can you describe an elephant in the room that I will quickly encounter, will think is totally fixable, but will be wrong? Why is the status quo difficult to change?
“Semper Gumby” is the unofficial motto of the Marines. It is a play on the phrase “Semper Fi”, which means always faithful. Semper Gumby is a reminder to embrace change and to embrace the best (and sometimes hardest) parts of the agile product management methodology.
“A company’s culture and a company’s brand are really just two sides of the same coin. The brand is just a lagging indicator of a company’s culture…your culture is your brand.”