Be Obi-Wan Kenobi, not Luke Skywalker
As a company or a product, our story doesn’t really matter to our customers. The customer does not care who our founders are or why they created the company.
The customer wants to feel like their story is important. Listen to your customer, make them feel like Luke Skywalker.
–Jimmy Fritz the CEO of KennedyBlue.com
At the Sioux Falls Innovation Expo