Telling Your Customer’s Story – Don’t Be Luke Skywalker

Be Obi-Wan Kenobi, not Luke Skywalker

As a company or a product, our story doesn’t really matter to our customers.  The customer does not care who our founders are or why they created the company.

The customer wants to feel like their story is important.  Listen to your customer, make them feel like Luke Skywalker.

Jimmy Fritz the CEO of KennedyBlue.com

At the Sioux Falls Innovation Expo

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Elephant Question – How to Find Entrenched Problems

This is a great article on how to be a patient change agent:

  • People don’t like hearing that entrenched problems are “totally fixable” (none of us do — not just those “other” people).
  • To you, the fix is “common sense”, but to outsiders it may be counterintuitive.
  • By definition, a problem that remains entrenched is not “totally fixable” (without a change in context, actors, intent, etc.) On paper it may be fixable. In context, it is not.

At a minimum, ask someone:

Can you describe an elephant in the room that I will quickly encounter, will think is totally fixable, but will be wrong? Why is the status quo difficult to change?

Hacker Noon

Bad Management is Sabotage

Middle managers, especially, can get in on the act. Those with white-collar jobs should pontificate, flip-flop, and take every decision into committee, says a section on ‘General Interference with Organizations and Production.’ “Bring up irrelevant issues as frequently as possible,” the OSS advises. Promote bad workers and complain about good ones. “Haggle over precise wordings… Hold conferences when there is more critical work to be done.”

-CIA Sabotage Field Manual

From Atlas Obscura.

Bad Culture Is Like Lead Pipes

Maybe people will look back on what we think is the really important part of the internet, all the memey stuff and the social networks and the places where people are making all this money, and they will look back on it the way we look back on the use of lead plumbing on the part of the aristocracy in ancient Rome. Which, to them this was like ‘Oh my god this is the sign you’ve arrived, this is where the action is, we have plumbing and it’s awesome!’ And it was! It was this amazing technological infrastructure. It was beautifully made, it provided them with an incredibly high standard of living and it also slowly, gradually made them irretrievably sick and insane*. It poisoned them day by day.
And we look back at it now as this thing that was simultaneously a fascinating part of how their culture worked, and the invention of a new kind of urban living but also as something that was slowly but surely making the ruling class into people who were desperately ill with terrible impulse control without ever realizing it or understanding why.

From The Last Word On Nothing