Brand Versus Culture

“A company’s culture and a company’s brand are really just two sides of the same coin.  The brand is just a lagging indicator of a company’s culture…your culture is your brand.”
From the Zappos book.

Author: Jay Fisher

I'm a product guy focused on building great consumer experiences. Gathering quick feedback and building internal consensus by iteratively improving on minimally viable products. My background is in consumer products and finance, I greatly enjoy tackling the challenges involved in financial services and technical product management I love making new professional acquaintances. Reach out (public@jayfisher.info) if you want to talk technology, business, product management, or agile.

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