LOS ANGELES (JUNE 13, 2019) — SONIFI Solutions, introduced SORA, its next generation interactive platform for hospitality. SORA is designed for the ever-evolving hospitality industry – empowering hoteliers with smart features and visually compelling interfaces to deliver memorable and personalized guest experiences.
Excited to present today with Ben Arnold for the Sioux Falls PMISD Community of Practice.
Learning to Live with Disappointing Everyone, at Least a Little…
Project management managers deal with having to manage project delivery across varied and sometimes competing stakeholders. Similarly, product managers are often working to manage against customer needs/desires, the demands of leadership, competing priorities and project delivery realities. This session will provide a high level overview of how the product management discipline typically differs from project management and will present a role-playing exercise that looks at problem solving through the eyes of a product manager.
Bushel.ag is a mobile app designed to help elevators serve their farmers. Earlier competitors had farmers log in every time they wanted to use the app. All the competitors failed.
Bushel’s secret sauce, login once with a phone number, keep the user logged in for one year. I’m sure they are using some sort of long lived token or device ID in the background.
They are able to demonstrate value from the app in under 2 minutes and they keep it valuable so the farmer wants to keep coming back.
At the Sioux Falls Innovation Expo
Even when you find genuinely good things to copy, there’s another pitfall to be avoided. Be careful to copy what makes them good, rather than their flaws. It’s easy to be drawn into imitating flaws, because they’re easier to see, and of course easier to copy too. For example, most painters in the eighteenth and nineteenth centuries used brownish colors. They were imitating the great painters of the Renaissance, whose paintings by that time were brown with dirt. Those paintings have since been cleaned, revealing brilliant colors; their imitators are of course still brown.
The lesson here for product managers is to make sure you understand the customer for that feature you are thinking of copying. You never know when a feature that looks so bright and shinny from the outside is another product manager’s nightmare feature on the inside.
The competitor’s customers are probably different, their customer problems are probably different, and their long term strategy is probably different. If you aren’t building something that is truly valuable to your customer, you could end up with a feature that flops…that stays “brown”.
Bad software or bad products are really easy to make. In fact, you don’t really have to try to make bad software. If you don’t try, it will just happen by itself.
Like making moldy bread.
Nobody likes moldy bread.
I drive by 1st Financial Bank everyday on my way to work and I was curious about what they do. Turns out they issue student credit cards. I tried to get one for my collection.
1. Application Page
2. Confirmation Page
3. Receipt Page
I never got my personal invitation in the mail. I think they must know I am not a student.
I have been trying to minimize and eventually eliminate my wallet and keys for a couple of years. I recently tried to scan all my membership cards into a mobile app. It made my wallet very thin, but there was a problem. Retail locations can not scan my phone and cashiers have to manual type my number every time, which completely negates any convenience from eliminating my wallet.
As a millennial trying to eliminate my wallet, I want POS systems to be able to scan my digitized membership cards, so the front line staff doesn’t have to manually enter my number.
-Verify the number is correct in the POS system
-Verify that the process can be completed in less than 2 seconds