I would be excited to facilitate a innovation workshop for your team or organization. The material can be customized around your industry and challenges. We will work together to explore multiple innovation techniques and add them to your strategy toolbox:
- The subtraction technique
- Big unsolved problems
- Disruptive innovation
Check out my Innovation Strategy Deck and feel free to send any questions or requests to email@example.com
Check out Font Awesome for almost any icon (in font form) you can think up.
When I was in high school, I went metal detecting with my dad out in this state park. We were just looking for old homesteads. We never realized it had been a bombing range.
From 1949 to 1951, the Naval Reserve entered into a cooperative project with the Minnesota Department of Conservation. The goal of this project, known as Operation Woosh, was to produce wallowing holes for some 5,000 moose to help them find refuge from biting insects. The military dropped more than 50 live bombs, ranging in size from 500 to 2,000 pounds. As each bomb dropped, peat sprayed high into the air, instantly opening a pond up to 30 feet deep and 100 feet wide.
From Minesota DNR.
MailChimp has a very robust writing guide focused on voice and tone in multiple situations. I particularly like how they handle the customer’s emotion in negative situations:
User: What went wrong? I really need to get this campaign out.
User’s Feelings: Confusion, Stress, Anger
-Offer a solution or next step.
-Be straightforward. Explain what is going on right away.
-Be calm. Don’t use exclamation points or alarming words like “alert” or “immediately.”
-Be serious. Don’t joke around with people who are frustrated.
MailChimp: We’re experiencing a problem at one of our data centers. Our engineers are on the case, and will have things back to normal shortly.
MailChimp’s full voice and tone guide can be found here.