I was fortunate to get to present at the Project Management Institute (PMI) South Dakota’s 2017 Professional Development symposium in the Leadership Track. I got to talk about my favorite topic – how to understand customers.
Topic: How to Write Human User Stories
Jay Fisher, PMP is a Product Manager at MetaBank focused on creating software that builds relationships with cardholders. Jay believes that the key to a successful project is creating user stories that connect the team to the customer. After spending almost a decade working on new product development projects, Jay knows that building the heart connection requires focus and an agile responsiveness to surprises. Jay has launched cardholder websites, mobile apps, and enterprise software in the consumer products and financial services industries. He is a certified Project Management, New Product Development, and Pragmatic Marketing Professional. Jay holds a BS in Mathematics and Economics from the University of North Dakota.
“How to Write Human User Stories” is a practical conversation on how to connect teams to the needs of the end user. We will discuss using customer visits and personas to discover user problems and to make user stories more relatable.
Understanding user’s expertise level and usage frequency vs the types of complaining customers to show how to target user stories for maximum impact. We will show how focusing on a well-defined customer can increase team effectiveness and bring novel solutions to light.