AmEx Serve Cancels Credit Card Loads

Serve email:

American Express Serve

Hello Cardholder,

We are writing to let you know that we are making some changes to our credit card loading options. Beginning April 16, 2015, if you want to use a credit card to fund your American Express Serve® Account, you will only be able to use an American Express®Card. Direct Deposit, debit, and all other funding options will remain unchanged.

If you do not have a credit card linked to your Account, this change will not impact you.

How this change may impact your Account
If you have a Discover, MasterCard or Visa credit card linked to your Account, please be advised that starting April 16, 2015 these cards will no longer be linked to your Account. Additionally:

  • Any automatic recurring transactions with these credit cards will no longer be completed
  • You will no longer be able to use a Discover, MasterCard or Visa credit card as a Backup Funding source

Other ways to fund your account
You can still add money to your account in many other convenient ways, including Direct Deposit, debit, and free cash reloads at the register at 27,000 CVS/pharmacy®, Family Dollar®, Walmart® and participating 7-ELEVEN® locations.


The American Express Serve Team


Feature screenshots:


Serve_CardLoads_2 Serve_CardLoads_3



$200 per day and $1,000 per month ($500 and $1,500 with Softcard, now defunct)


Author: Jay Fisher

I'm a product guy focused on building great consumer experiences. Gathering quick feedback and building internal consensus by iteratively improving on minimally viable products. My background is in consumer products and finance, I greatly enjoy tackling the challenges involved in financial services and technical product management I love making new professional acquaintances. Reach out ( if you want to talk technology, business, product management, or agile.

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