Product Feedback tips from Intercom
When you survey all your users together you ignore the specifics. You mix up yesterday’s sign-ups with life long customers. Those who used your product every day with those who log in just to update billing details. Those who only use one specific feature with those who use them all. It’s a mess.
Solution: There’s a much cleaner way to get much better feedback. Here’s some examples:
If you want to improve your onboarding, only listen to people who recently signed up.
If you want to improve a feature, only talk to those who use it.
If you want to understand why people aren’t using a feature, only talk to those who don’t use it.
If you want to find areas of concern, only talk to active users who use all your features.