The Four Essential Stages of Product Design

Every day, products on shelves, stores and companies go through a rigorous process to make sure it is up to expectations and standards. This is because a product should satisfy the needs and wants of the target market. Now the segmentation of market targeted influences the production cycle to a great extent. However, expect the four by default as these are the most important when it comes to product design.

#1) Research

Once a product has been thought of, research plays a vital role in deciding whether or not that product is worth being introduced into the market. There are many aspects to consider, like the market, users of the product, and the competitors in the market and so on. This analysis ensures that the product is profitable and consumer-friendly. There will be no use of the product if it is not what the consumer demands.

#2) Design

After thorough research, it is only logical to come up with a design that is suitable for its purpose. This stage of the cycle involves steps like beta testing and prototyping. Through these, the product is assessed to ensure that it is similar to what was envisioned. Advancements in technology have proved beneficial due to the fact that tools like 3D design and printing make the whole process efficient and reduce the wastage of time and resources. The previous research accumulated comes into play here to suit the needs of the consumer and match their expectations.

#3) Documenting the Process

The final goal of product design is reproduction on a massive scale. Previously the design could not be reproduced due to the fact that the procedure was never documented. This can lead to massive wastage of time and resources. Besides, it is only logical to keep noting such data for future references, especially since it can be used to manufacture the product again or update it with time and according to the demand of consumers.

#4) Marketing and Selling

Once the product has been produced, it is essential that you advertise and market it. By doing so, you will tell the public what to expect and how your product will benefit them. Now this requires money to be invested in the promotion stage, which could include advertising via TV or the radio. The purpose of this investment is obviously to gain sales. Without sales, a company cannot function. This explains why marketing and sales are considered to be a core element in the product design.

In conclusion, now that you have a clear picture on how product design is essential for the success of a business, you can understand how and why such care needs to be taken to ensure productivity.


Author: Jay Fisher

I'm a product guy focused on building great consumer experiences. Gathering quick feedback and building internal consensus by iteratively improving on minimally viable products. My background is in consumer products and finance, I greatly enjoy tackling the challenges involved in financial services and technical product management I love making new professional acquaintances. Reach out ( if you want to talk technology, business, product management, or agile.

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