The internet has opened new market segments that can be targeted with just an efficient campaign. Gaining an edge is all that matters as this can lead to a more productive outcome. This explains why more companies are embracing social intelligence.
Social intelligence is related to big data. While the latter is volumes of data from across different platforms, social intelligence processes only social media data to determine consumer behavior and help marketers come up with more effective methods.
The method’s largest appeal lies in the fact that the data is reliable and relatable. These two traits ensure the efficiency of the models formulated based on social data and used to predict and understand the customers targeted. In addition, market conditions and consumer demands can be reviewed in real time. This allows businesses to quickly make amendments to their campaigns and match current demands better than the competition.
The potential of Social Intelligence is limitless, especially since the data extracted is based on consumer comments and feedback. When used wisely, social intelligence can truly make a lot of difference. Take for instance Charlie Sheen’s #winning hashtag. This single word managed to touch numerous companies like Target and McDonald’s. In the latter’s case, a joke about creating a new burger named McWinning earned the fast food numerous retweets and a lot of followers.
Aside from analyzing real data, social intelligence is beneficial since it entails social listening, which is the act of tracking down a company’s mentions and keeping tabs on the target market’s discussions. As a result, businesses can always be on the lookout for what the consumer desires. Marketing teams can hence identify markets and opportunities that are difficult to do so otherwise. This can entirely effect the social engagement of businesses trying to create an impact.
In addition to keeping tabs on the good side of social media, social listening ensures that your company can easily tackle negative comments. You never know when a troll or disgruntled customer may decide to lash out about your business. With social intelligence, you can catch this before the situation grows out of hand and many join in or drop your company from their graces.
Technology has made the world a global village; as a result, traditional methods will fail in every aspect in this competitive environment. This is why your business should embrace social intelligence before the competition taps into this innovative method’s power.
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