Sad Razor Innovation

Gillette’s new razor, the ProGlide FlexBall. It’s a men’s razor that does what every other men’s razor since time immemorial has done – removes hair from your face – but with “a swiveling ball-hinge” that the company says will make it easier to get a clean shave. It will retail for $11.49 and $12.59, depending on whether you want the battery-powered version or not, and Gillette is planning to sell $188 million worth of the things in the next year alone.

I won’t mince words: ProGlide FlexBall is a bad idea. A really bad idea. In fact, the razor represents everything terrible about America’s innovation economy.

Read the full blog post here.

Author: Jay Fisher

I'm a product guy focused on building great consumer experiences. Gathering quick feedback and building internal consensus by iteratively improving on minimally viable products. My background is in consumer products and finance, I greatly enjoy tackling the challenges involved in financial services and technical product management I love making new professional acquaintances. Reach out (public@jayfisher.info) if you want to talk technology, business, product management, or agile. View all posts by Jay Fisher