We are working on the Olympus Hockey Game, a top down 3 on 3 hockey app. The HTML5 tech demo is done, I will share when it gets to the point where it is playable.
In order to monetize the app we will start by wrapping it with a program like Ludei. This will allow us to monetize the app just like a native app. I played through every hockey app on the Apple App Store tonight. Here are some screenshots with some good and bad examples of in game monetization.
Intro screen to a game (promotional app) created for HockeyFights.com
Their main menu, notice the prominent Ad in the upper left hand corner, probably a bad idea.
Here is the purchase credit scene. Players has the choice to purchase credits in different increments or to buy the “pro” game (no ads) for $1. If you click the buy unlimited credits button it is the same as buying the “pro” version, doesn’t really make sense, since…
Pro version costs $1, and…
Buying credits alone is much more expensive.
The actual gameplay has no obvious ads. The billboards are used slightly, this seems like a good use.
An ad and a sponsor reference on the instant replay screen, these both seem like good uses. Link should be clickable.
Game over screen contains ads and social media links, format seems a little off, but it is the right idea.
Jumping to a different app. This app was created by/for Gongshow (hockey apparel), it is a simple slap shot game.
I think they did a really good job with their menu page. Logo is prominent, picture is very suggestive what the game will be like. Great use of social icons and a link to their homepage.
Some that are not …